Creators at the world’s most popular media hub, YouTube, have witnessed a lot of major changes in recent years. However, the most recent change that occurred has drawn a wide range of criticism.
YouTube was originally founded by former PayPal employees, Chad Hurley, Steve Chen and Jawed Karim on Feburary 14, 2005.
Google Inc is the current owner of YouTube after buying it for the sum of $1.65 billion in October 2006. And ever since, the media company has experienced an unending growth. All thanks to its millions of creators worldwide.
Most of the changes we witnessed in recent months were sparked by measures to reduce the number of copyrighted or prohibited videos being uploaded. well, according to them.
The partner program at YouTube, an AdSense based program which allows creators to monetize their uploads after reaching a certain threshold has recently changed its terms.
As published on the YouTube Partner Overview, it says “On January 16, 2018, we announced new eligibility requirements for the YouTube Partner Program. Once a channel reaches 4,000 watch hours in the previous 12 months and 1,000 subscribers it will be reviewed to join the program”.
“This is part of an effort to strengthen our requirements for monetization so spammers, impersonators, and other bad actors can’t hurt our ecosystem or take advantage of creators, while continuing to reward those who make our platform great”.
However, one must admit that those greatly affected by the recent change are people looking to monetize smaller YouTube channels. A creator must work extremely hard in order to get 4000 watch hour every year and 1000 subscribers before monetization can take place.
In a world that gets more and more competitive by the day. Is there a place for the younger generation? One must ask. Domain flippers have nabbed an parked millions of domain names. Bloggers have practically covered every field there is to science, health, fitness, wealth, etc. Try a simple Google search on already discovered scientific terms and tell me if you don’t get tons of results. Most of which are identical articles stacked up in dissimilar domains.
Every decision made on AdSense and YouTube are however measures to ensure a proper usage of its services. So, if you are looking to make money online with your blog or YouTube channel, you must embrace the changes and work extremely hard to meet up with the new requirements.
If you have just launched a YouTube channel, you must look for a way to stage some sort of campaign or post a video that goes viral. If this is rightly done, you will realize that it’s not so difficult to get 1000 subscribers and 4000 hours of watch time.
Also, for bloggers who are looking to monetize startup blogs, you start hearing of terms like SEO, changes in the google bots, humming, singing and dancing bird, etc. All these wake up calls. Let your quality beat the rest.
Google has really changed the “make money online” notion every one has about the internet. it’s more like “earn money online” now. I’d love to see the search term for that keyword changing also.